They found that click-through rates for featured snippets at the time was about 8.6%.
Why are SEOs panicking after this announcement? Ahrefs did a report in 2017 and Ahrefs does a number of really awesome case studies and reports, and they dig deep into the data.
#Hubspot snippets update#
What we're focusing on right now is only featured snippets and how this update has impacted them and then what we should be doing about it. All of those are outside of this realm, and all of those are very different, when it comes to SERP features than featured snippets. Now, again, this doesn't impact all the different SERP features. You're looking at 87% of these are going to be either paragraph or list. About 50% of featured snippets are paragraph, and 37% are lists.
#Hubspot snippets how to#
Now, paragraphs, which is the one on this page, how to use Excel, are the most common. What you're seeing here is an image of a list featured snippet. These are paragraph, list, table, video, and accordion. There are a few different types of featured snippets. Then below this you would see the 10 blue links. It's going to give you a little bit of information of what that link is about. This is exactly, right here, an image of what a featured snippet looks like, where you're going to see this call-out box at the top. Then they extract some of that content from that page, and they call that a featured snippet." Now, typically, and what we're seeing today, is that feature snippets have higher click-through rates than regular organic results. When they do, they create a special class of organic results. "When Google wants to answer a question, when it's not in the knowledge graph, they may attempt to find that answer in the index. Not everything you're going to see in the search result is considered a featured snippet. What is a featured snippet? Let's talk about that first, because this only applies to featured snippets. Absolutely you should be targeting these, because they are great opportunities to have visibility, and I will also show you some newer data that contradicts some of the data that's out there as well. There's a lot in the SEO community, after seeing this update, that are questioning whether or not these are even worth targeting anymore, because of some data that's been put out. Well, Google now is getting rid of that link if you're owning the featured snippet position, and this has already happened. One of those is called the featured snippet, and what it used to be is you could have that box above search, and then below that you could also have your link, in position two or three. We know that Google has moved more towards mobile, that's their first index now, and we also know that they continue to update and change the look of the search results. It said, "If a page is listed and elevated to the featured snippet position, we will no longer repeat it in the first page of the results." What Google's trying to do, like they say here, is declutter the results and help the users find relevant information more easily. January 23, 2020, Google Liaison announced something via Twitter that set a lot of SEOs on fire, and here's the tweet. What made me want to create this video was a recent update. We create new content each and every week to help you get the most out of your digital marketing activities.
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Let's go.Īre you looking to grow your business, but you're not sure where to start? That's where we come in. In this episode, we're going to be looking at featured snippets, why they're important, and how you can rank for them as well. What's up? And welcome to Hack My Growth.
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